Insights from a marketing maverick on the evolving landscape of airport media | Shashi Sinha, Quintessential Salesman and a perpetual student of Marketing

The Brand Called You

In this episode of "The Brand Called You," Shashi Sinha, a veteran in the media and advertising industry shares his rich journey from his beginnings in marketing to becoming a chief business officer. Discover the unique challenges and opportunities in airport advertising, the impact of digital media, and the future of out-of-home advertising. With insights on cultural sensitivity, technology integration, and effective audience engagement, this conversation is a masterclass in modern marketing strategies. Tune in for a deep dive into the world of media and the art of branding at airports.

00:33- About Shashi Sinha

• Shashi is a quintessential salesman and a perpetual student of marketing.

• He has been the chief business officer in media and advertising.

• He's an expert in airports, branding, and marketing.

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