Pivoting to Passion: The Journey into Brand Photography | Erica and Jon

The BOP with Rob Greene (Business of Photography)

Are you ready to transform your passion for photography into a thriving business? Discover how guests Erica and Jon pivoted from traditional jobs to a wedding photography business, and then from wedding photography to the world of brand photography. Hear their journey from corporate roles, through uncomfortable seasons, to building a niche brand photography portfolio. Their inspiring stories, practical advice, and insights are here to help you take your photography business to the next level.
Let's dive deeper into the astounding world of brand photography with Erica and John. They've worked with athletes, celebrities, and big-name clients, and they're here to share their transition from traditional wedding and portrait photography to branding photography. Learn about their experiences, the challenges they faced, and their unique insights. Also, uncover their secrets to breaking into brand photography and achieving a six-figure year.
Finally, explore how brand photography has allowed Erica and John to truly express their passion and identity while creating a lifestyle that allows for flexibility and freedom. Hear how they built a successful business while homeschooling their kids, traveling, and living the life they always dreamed of. This episode is packed with inspiration and practical advice for anyone in the photography field. Join us on this journey, and let's transform your photography business together!
HIGHLIGHTS
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01:18 - Overview of the BOP
03:24 - BOP Byte: Faithfulness
06:25 - Erica & Jon join the BOP
13:14 - How Erica & Jon got into Photography
20:43 - Why Erica & Jon left the Wedding Industry
26:30 - Why Brand Photography is More Lucrative than Weddings
34:39 - Erica & Jon's Biggest Fanboy/Fangirl Moments
68:00 - A Free Resource for Brand Photographers

SHOW NOTES
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Erica and Jon's Quick Links:
• Free Branding Class: bop.square8studio.com/ericaandjon
• Instagram: https://www.instagram.com/ericaandjon
Rob's Quick Links:
• FREE Download: 17 Ways to Generate Revenue - https://www.square8studio.com/17ways
• Instagram: https://www.instagram.com/square8studio

บท

1. Pivoting to Passion: The Journey into Brand Photography | Erica and Jon (00:00:00)

2. The Business of Photography Podcast (00:00:11)

3. BOP Byte: Faithfulness (00:03:24)

4. Erica & Jon join the BOP (00:06:25)

5. Embracing Uncomfortable Seasons (00:18:56)

6. The Concept of Brand Photography (00:27:38)

7. Erica & Jon Spill the Tea on their Biggest Fanboy/Fangirl Moments (00:34:58)

8. Erica & Jon's favorite Cities and Food Spots (00:43:32)

9. Brand Photography and Freedom of Schedule (00:47:35)

10. The Importance of Pivoting in Business (00:52:48)

11. 3 Ways You can Take Action TODAY (01:01:04)

12. A Free Resource for Brand Photographers (01:08:31)