Get in Loser, We're Going Viral

The BLK IRL Podcast

The BLK IRL Podcast is an audio docuseries that explores the business of “influencing” and the power dynamics at play in the act of cultural exchange. Join host Anuli Akanegbu as she dissects themes related to race in the influencer economy through research-supported commentary and intimate interviews with predominantly Black content creators, scholars, entrepreneurs, activists, marketing experts, and cultural critics.

In this episode, Anuli talks to Sofiyat Ibrahim (also known online as @TheOdditty), a Washington, DC area based international affairs industry professional and social media influencer about her experience of going viral five times in a span of three months and the misconceptions people have about virality and influencing.

You can find citations for the reference materials mentioned in this episode as well as some additional background reading on the BLK IRL website (www.blkirl.com). Stay updated on all things BLK IRL by following the podcast on Instagram (@blkirl) and Twitter (@blkirl). If you like what you hear then please rate and review this podcast on Apple Podcasts, so more people can be introduced to The BLK IRL Podcast!

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