12. How to Handle Pricing Objections as an Online Service-Based Business Owner

The Biz Booster Podcast

If you are an online service-based business owner and you do any type of outbound lead generation, you probably faced pricing objections on sales calls or in your DMs. Pricing objections are a natural part of a sales process. Even if you have never experienced it, it will happen to you eventually. I have seen business owners cut prices in half just because someone didn’t have the budget to work with them and later on, resist the client because of undercharging their services.

I don’t want you to find yourself in that situation, so let me tell you the two most important things you need to know to successfully handle pricing objections. 1) Don’t take it personally. It’s just a business. 2) Be ready for pricing objections! Tune in to today’s podcast episode, where I talk about how to prevent pricing objections, how to spot a pricing objection, understand the reason behind pricing objections, how to handle it, and more!

In this episode, I dive into:

• How to make lead generation easier for you
• What do pricing objections look like
• A couple of reasons why pricing objections occur
• Why you shouldn’t lower your pricing just because of client objections
• Strategic ways to prevent pricing objections
• Low pricing is not always great pricing
• How to start building relationships with potential clients
• How to handle pricing objections

Connect with me on Instagram @blohmsocialco. For full show notes and more resources, visit ninabvirtually.com/2023/03/14/how-to-handle-pricing-objections-as-an-online-service-based-business-owner-strong/