Who Is The Bitchy Coach? Crystal McKinney is the owner of Bitchy Bath and Body, a Vegan, Non-Toxic personal product line. Crystal is a Certified Natural Herbalist and Accredited Coach, based in Nevada. She has a wide range of experience in many different areas of entrepreneurship. Her podcast helps you to discover more about your thoughts, feelings, and what it is that you really want. Offering self-care tips that allow you to clear your head and feel better about your life in the moment. The Bitchy Coach keeps it real while discussing current events relevant to your life.