Ep. 29 - Creating a Thriving Bourbon Brand Amid a Pandemic with Blaize and Brooks

The B Team Podcast

Is it possible to create a thriving bourbon brand in the middle of a pandemic? Cara Osborne of Blaize and Brooks has done just that, and she's here to share her inspiring journey. From a unique wedding gift idea to paying homage to her Kentucky roots, Cara opens up about the hurdles and triumphs of building a local bourbon sensation. Hear about her early experiences with bourbon, the creative process behind the brand, and the ongoing challenges with sourcing and distribution.
We also dive into the fascinating shifts in bourbon preferences and habits brought on by the pandemic. Did your palate evolve towards higher-proof bourbons and barrel-strength options? We explore those trends, discuss the process of making bourbon more approachable, and touch on the social aspect of bourbon hunting. Plus, we offer a sneak peek into our upcoming adventure on the Bourbon Trail, complete with tips on must-visit distilleries and the intertwined nature of the bourbon industry.
Finally, let's talk bourbon business. Cara gives us an insider look at pricing strategies, market demands, and the unique advantages of Kentucky's limestone-filtered water. We discuss the importance of supporting local brands and how Blaize and Brooks aims to impact the community, especially small businesses and female entrepreneurs in eastern Kentucky, through a profit share initiative. Join us for a passionate conversation about bourbon, community, and the exciting future of Blaize and Brooks.

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1. Ep. 29 - Creating a Thriving Bourbon Brand Amid a Pandemic with Blaize and Brooks (00:00:00)

2. Blazin' Brooks Bourbon Business Chat (00:00:11)

3. Pandemic Bourbon Brand Creation (00:09:52)

4. Bourbon Trail Partners and History (00:19:46)

5. Bourbon Business Revamp and Charity Impact (00:31:04)

6. Bourbon Brand Creation Conversations (00:39:47)

7. Bourbon Brand Growth Strategy Talk (00:46:04)