Episode Sixteen - Interview with Daniel Skermer, Founder of The West Midlands PA Forum

The Assistant Lab

This is a hugely inspiring and motivating interview with the incredible Daniel Skermer, Founder of the West Midlands PA Forum.
We cover a LOT! This episode is packed with a mammoth story of hard graft, being completely unapologetic and your authentic self.

• Daniel's schooling years and what happened when he first left school
• Staying in Turkey after a holiday and becoming an au pair
• His career in the travel industry and the different challenges he faced
• A love of Egypt!
• His return to the UK and the different direction his career took
• Working for Park Regis, which culminated in setting up the West Midlands PA Forum
• Being an inclusive network rather than exclusive - not judging people on who they work for
• The sheer happiness of running a network vs the very real challenges behind the scenes
• Awards - why there are not just one awards for Midlands as a region and why not run a national EA/PA awards?
• People not turning up to face to face events and cancelling at the last minute - protecting the perception of the profession
• Putting together a networking plan as an assistant
• The next generation of assistants
• Leaving a legacy
• A love of David Attenborough

Learn more about the PA Forum here.
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