Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet)

The Art of Online Business

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap.

• Learn to create Tripwire offers that Turn Leads Into Paying Customers Right Away
• Sign up for Thrivecart today!

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I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think.

Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn’t ready yet.

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‍‍Watch this episode on YouTube!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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บท

1. Reality Check on Self-Liquidating Offers (00:00:00)

2. What Is a Tripwire and Why It Works (00:02:48)

3. Choosing the Right Topic for Success (00:05:32)

4. Conversion Benchmarks and Aligned Offers (00:09:08)

5. Start Small Before Scaling Up (00:12:08)

6. Training Your Audience to Buy (00:14:05)