Cracker Barrel’s $700M Rebrand: Logo Design Fail or Brand Fail?

The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

Cracker Barrel spent $700 million on a rebrand… and within a week, they had to run back to their old logo. Designers, this isn’t just a logo fail, it’s a brand disaster! It proves how dangerous it is when companies confuse modernization with progress.

Here’s the part that should sting: most graphic designers would have made the exact same mistake. Why? Because too many of us still think rebrands are about logos, not the bigger story brands are built on.

In this episode of The Angry Designer Podcast, we break down exactly what went wrong with Cracker Barrel’s rebrand and the lessons every designer needs to hear.

In this episode, you’ll discover:

• Why Cracker Barrel’s rebrand backlash proves logos aren’t the problem — branding is
• The 10 WORST times to update an old logo (and how to avoid the same mistake)
• How to tell if your rebrand should be an evolution… not a full-blown identity crisis

This isn’t about Cracker Barrel, it’s about you. Because if you think “design” alone is enough, you’re already on the wrong side of branding.

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