#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon

The Agile Brand™ with Greg Kihlström

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use.

Today we’re going to talk about the definition of success—and failure—as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify.

To help me discuss this topic, I’d like to welcome Jesse Tayler, Founder of TruAnon and inventor of the App Store.

Jesse Tayler built a storied career in Silicon Valley as the startup, crypto inventor of the first App Store (which he personally demonstrated to Steve Jobs in 1993). His work spans many pioneering firsts to the latest identity verification solutions. His work includes the first-ever private equity trading platform on the web and pioneering the first geo-coded food delivery, (also a Steve Jobs related startup and curated in the Smithsonian Institute under inventions of the 20th century). Jesse's lifelong contributions are widely recognized for changing the world of computing, with popular inventions showcasing the impact of his larger-than-life role. Jesse is a book author relating to expert software process and is retained for talks on technology, training, and coaching for startups in their early and growth phase. Jesse is also a musician with a composition currently streamed on Spotify and iTunes.

RESOURCES

Truanon website: https://www.truanon.com

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