#547: Aligning brand with business strategy with Lori Poer and Nigel Dennis

The Agile Brand™ with Greg Kihlström

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.

In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud, and Nigel Dennis, Group Creative Director at The Office of Experience.

RESOURCES

Blackbaud website: https://www.blackbaud.com

The Office of Experience website: https://www.officeofexperience.com

Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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