Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?

The Affluent Buyer Script

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business?

In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe).

Whether you're a high-end landscaper, pool builder, or outdoor lighting pro, this episode gives you the info you need to decide if LSAs deserve a spot in your marketing toolbox — and how to actually make them work if you decide to use them.

What you’ll learn:

• What LSAs are and how they’re different from regular Google Ads
• Why they work well (when they do) for high-end service providers
• The not-so-glamorous downsides no one talks about
• How to set up your LSAs for better lead quality and conversion
• Why LSAs are a tool — not your entire strategy

Tune in and find out if LSAs are your next best lead source… or just another marketing distraction.