67 - The Benefits of Authority Positioning

The Accepted Authority

When you are ready to scale your consultancy practice you need to be able to generate new business beyond the reliance on referrals that come organically from doing great work with clients, or through networking. You can't scale a business until you have consistency and predictability around client acquisition.
This is the time when having a marketing strategy that delivers a consistent stream of new client opportunities is vital. Using an authority positioning strategy is key to that aim.
In this episode, I detail why using an authority positioning strategy is critical to success in scaling your consultancy practices, and expand on the benefits that derive from authority positioning. These benefits are far reaching and go beyond just finding new clients more predictably. In the podcast, I explain how authority positioning also leads to simplification of your business model. greater efficiency in your delivery and reduced costs in your operations.
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