Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick

Test. Optimize. Scale.

My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding history. Her efforts resulted in 45,000 vehicle reservations and $1.6 billion in potential revenue. In 2023, Hardwick launched The Crowd, an advisory firm helping ethical tech companies succeed in equity crowdfunding. Her expertise spans advertising, media buying, digital marketing, and user experience. Hardwick's mission is to empower purpose-driven companies to build loyal followings and integrate crowdfunding into their business models.

Social and Website: Linkedin: https://www.linkedin.com/in/sarahhardwick/ Website: https://sarahhardwick.com/

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