Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet

Test. Optimize. Scale.

My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our lives, with social and cognitive psychology on how to create behavioural interventions. This mix of culture insight and behavioural science allows his work to truly focus on many of the unspoken drivers of consumer behaviour. His work has spanned over 35 countries around the world and regularly writes in the marketing and research publications, and speaks at conferences about the importance of understanding consumers as real people making in-the-moment decisions. Oliver is a board member of the Association for Qualitative Researchers (AQR), and guest lectures at Goldsmiths College, London.

Social and Website: Linkedin: https://www.linkedin.com/in/oliver-sweet-73671018/ Website: https://www.ipsos.com/en-uk

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