E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

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State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

26 วันที่แล้ว22:08

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Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

4 ปีที่แล้ว 45:58

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(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 ตอน

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli

Techie Talkie

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

published 4 ปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 ตอน

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli

ทุกตอน

Techie Talkie

1
E29: How to make ABM work for your company – with Ohad from Tytocare 43:00

3 yearsที่แล้ว43:00

43:00

(Episode Language: Hebrew) Hi Techies, On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint. Ohad breaks down what ABM means for your demand gen, inbound/outbound SDRs and product marketing. How to align sales and marketing across ABM initiatives and why he considers LinkedIn to be his main ABM tool. Enjoy!…

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1
E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify 38:30

4 yearsที่แล้ว38:30

38:30

(Episode Language: Hebrew) Hi Techies, On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate relationship between marketing and sales and how to make it a true partnership. We talk about the pros/cons of various metrics marketing could be measured on in order to ensure a true alignment with sales and what other metrics can be used as leading indicators to ensure you’re on track. Nimmy also shares some of his best-kept secrets on building a strong and healthy partnership between sales & marketing. Enjoy!…

Techie Talkie

1
E27: How to capture demand and create demand at scale in 2021 – with Chris Walker 45:58

4 yearsที่แล้ว45:58

45:58

(Episode Language: English) Hi Techies, On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts. We speak about: How attribution today is broken, how it leads companies in the wrong path and how to do it right. How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each. Why podcasting is so effective for creating demand and how to be successful at it Enjoy! Episode Resources: 1. https://www.refinelabs.com/ 2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP…

Techie Talkie

1
E26: What the future of the technology marketing world looks like – with Eleanor Kalina 31:03

4 yearsที่แล้ว31:03

31:03

(Episode Language: Hebrew) Hi Techies, Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketing is affected by them. The sharp (and determined) Eleanor shares with us why the marketers she loves are usually the entrepreneurs of the companies she follows and why the ability to tell a story is so important in today's competitive world. We also talk about the role of the modern marketing manager and how to build a community and a circle of "brand friends" around the company. Until the next episode!…

Techie Talkie

1
E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon 48:48

4 yearsที่แล้ว48:48

48:48

(Episode Language: Hebrew) Hi Techies, So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C / D2D brands and what makes them so? Why do the most creative ideas sometimes fail miserably? What B2B can learn from the B2C world and vice versa? And what the hell is the new category called HENRYs? Good times. Episode Notes: Maapilim, Shookit, Oatly, Lemonade, AVIS, Headspace, Slack, TikTok, Casper…

Techie Talkie

1
E24: How to be a B2B Marketing leader – with Dave Gerhardt 51:49

4 yearsที่แล้ว51:49

51:49

(Episode Language: English) Hi Techies, On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of the DGMG Community, a successful podcast host and a copywriting magician. So what does Dave’s marketech stack look like? What are his favourite brands? And how on earth did he become such a damn good copywriter? Dave also shares how he views a brand story and strategy and gives us his tip for avoiding glorious failures :) Join us in this gold nugget episode because as Dave says: “No one ever went to school for B2B Marketing” Enjoy!…

Techie Talkie

1
E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes 34:58

4 yearsที่แล้ว34:58

34:58

(Episode Language: English) Hey Techies, On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth. So how does Nadia do trendjacking? How did JoyTunes build the world’s largest music learning community on Facebook? and what does 'brandformance' even mean? JoyTunes is also using a fairly unique unique pods / guilds structure to operate that was introduced by Spotify and Netflix, so we also touch on how this works for their marketing efforts. (En)JoyTunes!…

Techie Talkie

1
E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade 38:21

4 yearsที่แล้ว38:21

38:21

(Episode Language: Hebrew) Hi Techies, So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888). First of all - for those who do not know Lemonade - your loss. Lemonade strives to make its customers fall in love with the company even though they are an insurance company. So how do you do such a wonderful thing? Tamir shares what the hell VP of Growth is, how Lemonade copes with incredible courage and creativity with its huge competitors and how his team works to achieve the tremendous growth that Lemonade is experiencing. Have a pink day!…

Techie Talkie

1
E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh 46:12

4 yearsที่แล้ว46:12

46:12

(Episode Language: Hebrew) Hey Techies, So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer. So how do you start writing posts that get significant exposure on LinkedIn? Is a shorter or longer post better? How to harness the company's employees to the effort, how to measure the impact of the activity and what is the most important rule in Yoni's eyes to generate real interest in your company (and how is it related to the Fight Club movie?)? Yoni pampers us with lots of tips with which AppsFlyer leverages LinkedIn, and which anyone can start implementing tomorrow morning. Did you enjoy the episode? Thank Yoni and write a post about it! Episode Resources: 1. Chris Walker - refine labs 2. Oren's $210M funding post: https://www.linkedin.com/posts/orenkaniel_faith-is-taking-the-first-step-even-when-activity-6625404583357272065-KiBk 3. Ziv Peled's 'CSM shouldn't sell' post: https://www.linkedin.com/posts/zivpeled_customersuccess-strategy-technology-activity-6622477208533426176-lRF- 4. Debora Cohen's 'Translation isn't Localization' post: https://www.linkedin.com/posts/debora-cohen_marketing-growth-localization-activity-6714181519918948352-NBmx…

Techie Talkie

1
E20: How to run a successful rebranding process and stay alive – with Nilly Assia 32:02

4 yearsที่แล้ว32:02

32:02

(Episode Language: Hebrew) Hey friends, So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents. Nilly shares her experience leading five (!!!) successful branding processes and gives champion tips that will make your branding process process in the fastest and most successful way. When is it right to start such a process? How do you manage the expectations of the various factors? Who should be involved? How do you harness those who are not involved? And of course, how to launch the new brand at a good and successful time. All this and many more gems in a special chapter on branding, Enjoy! Episode Notes: 1. IKEA lamp ad - https://www.youtube.com/watch?v=dBqhIVyfsRg…

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1
E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor 1:02:46

5 yearsที่แล้ว1:02:46

1:02:46

(Episode Language: Hebrew) Hello friends , So, in a particularly long and fascinating episode, from San Francisco via Zoom, we were pleased to host Udi Ledergor, Gong's VP of Marketing who recently raised $200 million at a value of $2.2 billion. (Respect) Udi tells us why they recently decided to change the category in which Gong competes, how exactly they did it and what a tremendous impact a change of one word in describing the category had on the company. We talk about Gong's well-oiled content machine, how it all started, what Udi's philosophy is to start the marketing system in a young company and what they did to reach the 3,000 demo requests they received through their website in the last quarter. Udi explains how they got 3,000 people to sign up for their first virtual conference and 1,200 to attend the event itself. He also shares amazing tips on how to make your conference so successful, fun and most of all different! Until the next episode!…

Techie Talkie

1
E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich 33:48

5 yearsที่แล้ว33:48

33:48

(Episode Language: Hebrew) Hello friends, So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing. The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers. In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built. Warning - You may be exposed to technologies that you previously thought only security forces could access. Enjoy! Episode Notes: 1. Techtarget.com 2. Influ2.com 3. Everspring.com 4. Metadata.io…

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1
E17: How to get your site to top the search results – with Yoav Vilner 34:17

5 yearsที่แล้ว34:17

34:17

(Episode Language: Hebrew) Hi Friends, So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting! So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketing and Organic Promotion Guru, and former CEO of the Digital Agency Ranky. Yoav helps us to sort out which of the 200 parameters that Google considers in ranking each site are the most significant, what myths may have worked once but today will only do you harm (and God forbid punishment from Google) and how to build a long-term SEO strategy. Yoav also shares great tools to promote your website and get tons of free traffic. Enjoy! Episode Resources: Quicksprout.com Backlinko.com Buzzsumo.com Hubspot.com Moz.com SEMrush.com Ahrefs.com…

Techie Talkie

1
E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev 32:17

5 yearsที่แล้ว32:17

32:17

(Episode Language: Hebrew) Hello friends, So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and builds a customized professional development path for anyone. Kind of like the Spotify of professional content from the world of marketing. So what do we have in this episode? We talk about the phenomenal launch Zest made for their new product, in which they harnessed their users to spread the word and generated 6,700 new registered users. We learn what the learning patterns of 100,000 Zest users are and what the hot topics are right now. We share tips on how to manage your learning in the most effective way. And in conclusion Yam also shares with us who are the marketing leaders that he personally follows. In the spirit of the election atmosphere, if you enjoy our chatter, do not forget to vote for Techie Talkie and rate us on your favorite podcast platform. Thanks for listening Episode Notes: 1. Brian Balfour - Reforge (formerly, VP Growth @ Hubspot) 2. Hiten Shah - FYI (formerly, Kiss Metrics, Crazy Egg) 3. Andrew Chan - Partner @ Sequoia (formerly Head of Growth @ Uber)…

Techie Talkie

1
E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing 52:21

5 yearsที่แล้ว52:21

52:21

(Episode Language: English) Hey friends, So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales turnover of hundreds of millions of dollars. In the episode, we talk about a lot of interesting things that Payoneer is doing to promote itself, including the Payoneer Forum - a series of events that Payoneer organizes in 30 cities around the world that reach 1,500 people. How did they start with this? What is the secret to successful events? And why you should start and take the first steps in that direction. Johnny also shared with us how they built a well-known and successful global brand in Payoneer, how they tell the company's story to potential customers and how they give the company's customers a stage in different ways like the global awards program where they hand out prizes to their special customers. Finally, we talked about the subtraction method, which he and the marketing team use to increase the creative thinking process. Happy listening. Episode Resources: 1. Share the load - https://www.youtube.com/watch?v=vwW0X9f0mME&feature=youtu.be 2. Google Search: Reunion - https://www.youtube.com/watch?v=gHGDN9-oFJE&feature=youtu.be…

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Techie Talkie « » E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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E27: How to capture demand and create demand at scale in 2021 – with Chris Walker