Episode 18 Tech Uncensored: The Sales Process is Stronger than the Outcome

Tech Uncensored - An Altitude Accelerator Podcast

Sales is one of the toughest jobs in any industry. And it’s only going to get harder with evolving buyer behaviors towards digital engagement and self-directed research wreaking havoc on sales engagement strategies. Driving successful sales outcomes means the right composition of individuals and process. What does this look like? How do the two work together?

We spoke to Robert Simon, VP of Strategic Sales at NOW Vertical Group. Robert is a dynamic, performance-driven sales executive who has been on the leading edge of selling digital disruption and transformation for twenty years. As a strategic sales leader, Robert has led sales, digital marketing, and e-commerce teams into growth engine powerhouses.

For startups who are developing innovations that will disrupt current ways of doing things, it’s important to understand how much mindset and methodology are critical to sales. Robert shared his experiences in selling transformational technologies and the levers to pull in order to create an effective sales strategy and process that drives revenue outcomes.