39. Wi-Fi Marketing Numbers are Lies

Tech Field Day Podcast

Event Page: https://techfieldday.com/event/mfd12/

All marketing is aspirational. Quoted throughput and user counts are hopeful at best. All IT professionals know this. In this episode, Tom Hollingsworth is joined by Kerry Kulp, Scott McDermott, and Mark Houtz as they discuss the inflated claims of marketing teams and how they factor into buying decisions. They also discuss how Wi-Fi compares to other technologies and why the enterprise experience is vastly different from the consumer perspective. Lastly, they provide some ideas for keeping a grasp on reality when it comes to working with Wi-Fi numbers.

Host:

Tom Hollingsworth: https://www.linkedin.com/in/networkingnerd

Panelists:

Mark Houtz: https://www.linkedin.com/in/markhoutz/

Kerry Kulp: https://www.linkedin.com/in/kerrykulp/

Scott McDermott: https://www.linkedin.com/in/scottmcdermott/

Tech Field Day:

Website: https://www.techfieldday.com

LinkedIn: https://www.linkedin.com/company/tech-field-day

X/Twitter: https://www.twitter.com/techfieldday

Podcast:

Website: https://www.techfieldday.com/podcast

X/Twitter: https://www.twitter.com/techfielddaypod

#TFDPodcast, #MFD12, #WiFi7, #Wireless, #Mobility