Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging
Manage episode 463688674 series 3628253
Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging.
Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.
This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on the importance of frankly... FUDDING OFF – meaning to stop using Fear, Uncertainty, and Doubt in our marketing messaging.
She's back and we're diving into the importance of mental health, framing, and positive self-talk.
Did you miss the first time Aileen spilled the tea? Stop by our website to have a listen: https://mkgmarketinginc.com/podcasts/marketing-leaders/cybersecurity-marketers-stop-using-fud/
Connect with Aileen on LinkedIn: https://www.linkedin.com/in/aileencasmano/
Check out Blink Ops: https://www.blinkops.com/
Learn why MKG Marketing is a great fit for your cybersecurity business: https://mkgmarketinginc.com/case-studies/
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