How Companies Learned Everything About Us

Taylor Lorenz’s Power User

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This is the first video in my new series on data brokers and the dark history of digital surveillance. I dig into how surveillance capitalism evolved, the companies profiting from intimate details about your life, and how it all began long before the internet.

I reveal the industry's origins from early government tracking systems to invisible surveillance networks fueling ultra-targeted ads. How corporations are able to build data profiles so detailed that they can predict when you’re going to get sick, where you're likely to live, and even discover you're pregnant before your own family.

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