Content Experience | talkingsense with Uberflip Co-Founder & CMO Randy Frisch

TalkingSense

#CMO #ABM #marketing #content Is marketing personalization awesome, or creepy? Latané Conant, CMO of 6sense, and Uberflip Co-Founder and CMO Randy Frisch discuss all things modern marketing, including: -Why we open marketing emails from Netflix -ABM and “bespoke marketing” -Using 6sense data to personalize marketing in a way that supports the customer -Segmenting and tagging accounts to ensure value-driven marketing -Content: gate or no gate? -How big Randy’s hair got during COVID quarantine ======== Sneak preview: Randy Frisch: The bar's always changing, like think about it this way. If you go back about 10 years ago, and if any of us got an email from a big company, like an Apple, or maybe it was Blockbuster back then, whoever was emailing us. They would start off that email and they'd be like, “Hey, Randy.” And I'd be like, “How do they know my name? That is so cool. How does this, some company know my name?” 10 years later present when I get that email from that company, I'm like, “How'd I get on their list?” What is cool 10 years ago is not cool today. It's kind of, it's staples. It's basic. What we want to do now is we want to get to that next level. So think about it today, it's no longer Blockbuster, it's Netflix. And I don't know about you, but when I get that email from Netflix, I think I get it least once a week, it's like, “We’ve got something for you to watch tonight, Randy.” But what makes me open up that email is that I know that the content that's in there is going to be stuff that I'm going to want to watch.