No. 6: Chris Counahan, Chief Sales Officer, Leaf Home

Talking TOP 500

Chris Counahan is the chief sales officer of Leaf Home, the No. 2 company on Qualified Remodeler’s annual ranking of the industry’s largest remodelers and home improvement firms—the TOP 500. In 2021 Leaf Home hit $1.43 billion in revenue on a staggering 337,340 jobs.

Our conversation with Counahan offered a mix of Leaf Home history along with present-day opportunities and challenges. He also spoke about how he got into the industry and his friendship with Leaf Home founder Matt Kaulig, which dates to when both played football at the University of Akron. Counahan explains that Leaf Home, despite its size, is like all home improvement companies today. In 2023, it must fine-tune its approach to generating leads and it must make the most of new technology.

Other topics discussed include: - Leaf Home’s acquisition philosophy - It’s plan to one-day become a publicly traded company - The company’s outlook for 2023

About Qualified Remodeler Qualified Remodeler is published in print, online and through virtual and in-person events. If you are a remodeler or home improvement pro, we encourage you to subscribe to our print edition or one of our weekly newsletters. Pros might also be interested in attending one of two in-person events planned for 2023. The first is FAST Remodeler Live, which will be held May 16-17 in Baltimore, Maryland. It is the industry’s only technology conference focused on the business needs of remodelers and home pros. Additionally, Qualified Remodeler will be hosting its 6th Annual TOP 500 LIVE conference and networking event at the M-Resort and Casino in Las Vegas, Oct. 16-18, 2023.

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