The Importance of Editing and Fact-Checking Your AI Content

Talk Copy to Me | Content + Copywriting Podcast

Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish?

The answer is no.

Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience.

In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live.

Sound good? Then let's start talking copy.

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EPISODE 163.
Read the show notes and view the full transcript here: Coming Soon

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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products

Want to keep talking copy? Send me a text message!