How to Set Up a Simple Email Marketing System with David Baer

Systems Simplified

David Baer is the Creative Partner and Co-owner of The Prepared Group, a strategy-first marketing consultancy. He is a veteran direct response marketer who started his career at the dawn of email marketing selling classical music subscriptions online. Since then, David has served as the marketing director for three wine importers, the founder of a Facebook advertising agency, and a trusted marketing consultant for more than 20 wineries. He is also the author of several books, including Small Business Email Marketing (Part One): How Small Businesses Can Grow Their Lists And Increase Profits With Smart Email Strategies.

In this episode:

Did you know that email marketing is still one of the best marketing methods for generating sales? That’s because it can help a business build a community of loyal customers, increase upsells and cross-sells, and so much more.

According to David Baer, email marketing is so effective because it’s an intimate way for businesses to communicate with their prospects and customers. As he says, it allows businesses to create personalized messages that spark one-on-one conversations with consumers. What’s more, email marketing has continued to grow over the years as the number of people who regularly use their email accounts has increased. This has created unmatched opportunities for brands to market and promote their businesses more efficiently and successfully.

In this episode of the Systems Simplified podcast, Adi Klevit interviews David Baer, the Creative Partner and Co-owner of The Prepared Group, about his tips for setting up a simple email marketing system. David also explains how to use email segmentation, shares strategies for creating high-converting email newsletters, and talks about building short-term, long-term, and evergreen email sequences. Stay tuned.