Building and Documenting Purposeful Processes With Pepe Marais

Systems Simplified

Pepe Marais is the Co-founder and Group Chief Creative Officer at Joe Public, a full-service agency and communication group supporting high-growth brands. Joe Public has been ranked as the #1 agency in South Africa for five years. In 2004, Pepe founded Joe Public’s CSR program, One School at a Time, an organization that creates exceptional education systems. He has received numerous local and international industry awards, including being ranked as the “Most Admired Creative Leader,” and has served on various judging panels and boards.

In this episode:

As an advertising agency, creativity is a necessity. So when faced with implementing processes and procedures, many ad agencies reject the task, believing it restricts freedom and creativity. Conversely, business systems promote a sense of control through organization and consistency. How can you create and implement growth-oriented processes?

The leading advantage of procedures is that you can evolve them consistently to align with changing business needs and industry standards. But successful process implementer Pepe Marais says you can’t develop systems without a strategic goal or purpose in mind. Identifying an intention behind your execution maximizes the full potential of these processes and provides clarity into propelling your business forward.

In today’s episode of Systems Simplified, Pepe Marais, the Co-founder and Group Chief Creative Officer at Joe Public, joins Adi Klevit to talk about executing processes with a “why.” Pepe addresses the role of systems in scaling a business, the takeaway advertising model, and how to manage client expectations.