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#243 How To Sell A Technical Product
Manage episode 393655462 series 2952090
เนื้อหาจัดทำโดย Dancho Dimkov เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dancho Dimkov หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Today, we're diving into the world of selling technical products. Based on my recent gig mentoring agri-tech startups, I share some secrets on how to get results when your sales pitch involves complex technicalities.
Sharing my real-life example with a consultancy selling agile frameworks, I have some great insights about the challenges faced by sales teams that lack strong technical backgrounds. Here's the thing! Instead of selling directly to tech experts, I suggest a CEO-focused strategy. But, what is a CEO-focused strategy? Tune in to find out and have a new perspective on technical sales. It's a game-changer, trust me! 😉 Cheers, and let's make 2024 epic! 🚀🍻
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