Brandsplaining–Why Most Marketing to Women Doesn't Understand Women - Jane Cunningham and Philippa Roberts, PLH Research

Sweathead, A Strategy Podcast

In this episode, Jane Cunningham and Philippa Roberts talk about marketing to women–how it's historically been and how it's been changing. We discuss sexism in marketing, corporate feminism, fempowerment and femvertising, and the narratives of women in the marketing and advertising world.

Jane and Philippa worked for many years in advertising agencies DDB and Ogilvy. Fifteen years ago they left their big jobs to write their first book about marketing to women and have written two further books since. They have been researching female audiences ever since.

"Brandsplaining" is their latest book. It is a data-led analysis of marketing to women and how much it has progressed (or not).

To connect with Jane and Phil, visit their website, http://www.plhresearch.com, or follow them on IG @plhresearch.

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