Todd Craig talks supply chain: Marketing, Hype and AI

Supply Chain Pioneers

#supplychain #ai #digitalization #logistics #procurement #marketing #marketingtips #marketingstrategy

Join host Ulf Venne in this engaging episode of the Supply Chain Pioneers Podcast, featuring special guest Todd Craig, Chief Marketing Officer of DePosco. Todd dives deep into his 30-year career in the supply chain industry, discussing the evolution of marketing, the importance of actionable insights, and the role of AI and data in modern supply chains. Todd also provides valuable advice for young professionals entering the field, insights into handling large-scale acquisitions, and the significance of customer success. Don't miss this in-depth conversation packed with industry expertise and practical tips!

00:00 Introduction to Supply Chain Pioneers Podcast

00:35 Meet Todd Craig: A Journey in Supply Chain

01:34 The Evolution of Supply Chain Marketing

03:57 Data and AI: Transforming Supply Chain Decisions

06:41 The Art and Science of Marketing

14:05 The Role of Analysts in Supply Chain Solutions

19:21 Challenges in Change Management

22:55 Flexibility in Solutions and Operations

23:56 Major Acquisition: Logfire to Oracle

24:39 Competing Against the Establishment

26:55 DePosco's Three Tenets: Speed, Simplicity, Growth

30:18 Customer Success in Cloud SaaS

32:02 Future of Marketing and AI

39:25 Competitive Spirit in Business and Sports

42:13 Conclusion and Final Thoughts