Marketing Our Way to Debt and Addiction with June Cotte

Strictly Money with Saijal Patel

Host Saijal Patel is joined by June Cotte, a renowned marketing professor at Ivey Business School, who brings her extensive research on consumer habits, the allure of gambling, and the subtle yet powerful influence of marketing tactics to the forefront. This episode is a must-watch for anyone looking to navigate the complexities of personal finance with more insight and control.

June Cotte, our esteemed guest, is not just an academic but a beacon of knowledge in understanding why we spend the way we do. With a focus on consumer behavior, her insights into the psychological triggers of spending, especially in the realms of credit card use and gambling, are both enlightening and practical. Her work at Western University has paved the way for a deeper understanding of the financial decisions that shape our lives.

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Contact June: https://www.ivey.uwo.ca/faculty/directory/june-cotte/

June’s work as Editor at the Journal of Consumer Research: https://consumerresearcher.com

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Saijal Patel, CFA, is a former CNBC and BNN journalist and passionate financial wellness advocate. She's bringing Strictly Money directly to you via YouTube, Apple Podcasts, Spotify and where ever you get your podcasts.

Connect on LinkedIn: https://www.linkedin.com/company/saij-elle/

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Get in touch: https://saijelle.com/contact-us/

Join Saij Elle’s FREE Money Masterclass for Women: https://courses.saijelle.com/master-class/