Strategy Sessions Marketing Podcast with Peep Laja

Strategy Sessions

Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast.

Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends.

In this episode we discuss:

1. Is the story the strategy?
2. What happens when some idiot hijacks your LinkedIn posts
3. The lessons from the How to Win podcast
4. Being competitor aware but customer obsessed
5. How Wynter was born
6. The common mistakes B2B organisations make in messaging
7. Being an early mover in a number of markets
8. Why CXL was rebranded
9. Plans for CXL Live

Peep Laja

Peep does a lot of thinking about B2B strategy, competing, and winning. After working in software development, marketing and sales, he became an entrepreneur in 2007.

Peep was mainly focused on general marketing consulting (SEO, PPC, CRO, content marketing), until he specialized in conversion optimization and was recognized as the most influential name in the business back in 2016. Since has focused more on business strategy.

Since 2011, Peep has built 3 companies: CXL, Speero, Wynter.

Find Peep on LinkedIn, Twitter, How To Win podcast

Book Recommendations

The Road Less Stupid by Keith J Cunningham

Everything Else

CXL Live tickets and details https://cxl.com/live/

JP Castlin on the Strategy Sessions and his newsletter, Strategy in Praxis

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.