Making News Make Money With Barry Adams (Polemic Digital)

Strategy Sessions

Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing.

In this episode we discuss:

• The difference between ‘classic’ SEO and news SEO
• Google’s role as judge, jury and executioner for news organisations
• Social traffic v search traffic in news SEO
• How news organisations are struggling with new commercial models
• Are the challenges any different to previous generations for news publishers
• How AI is impacting SEO
• The ethical and social problems with AI
• How SEO has changed from deterministic to probabilistic
• How Barry got in to SEO
• The importance people skills in technical disciplines
• Why more companies should have a technical track and not just promote managers

Barry Adams Barry Adams has been building and ranking websites since 1998. Through his Polemic Digital consultancy business, he focuses on technical SEO and specialised services for news publishers. Barry counts some of the world’s biggest media brands among his clients including News UK, The Guardian, FOX, Future Publishing, Euronews, and Hearst.

He is a regular speaker at conferences and events around the world, delivers annual guest lectures for local universities, and writes an irregular newsletter on SEOforGoogleNews.com.

The News and Editorial Summit can be found here: https://newsseo.io/

Find Barry on Twitter and LinkedIn

Book Recommendations BLINDSIGHT by Peter Watts

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.