028. Remixing a Creative Online Business w/ Joe Gilder

Story Greenlight with Jeff Bartsch

Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us.

Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships.

Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you.

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🖥 Connect with Joe Gilder: https://www.homestudiocorner.com/

📹 Joe Gilder on YouTube: https://www.youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g

RESOURCES

Featured music:

Feel, by Joe Gilder https://www.youtube.com/watch?v=Tf3OSDS0zDk&list=OLAK5uy_krBz78uKgi_y0oTVREAXu_Iol3SH6c0jo&index=3

Free, by Joe Gilder ft. Low Pro https://youtu.be/UQQBdwh9N1M

People:

British philosopher, Alain de Botton: https://www.alaindebotton.com/

Graham Cochrane: https://www.grahamcochrane.com/

SHOW NOTES

00:00 Building and remixing business

01:32 When Jeff played keyboard on Joe’s record

04:19 Joe’s journey into music and mixing

06:23 Becoming an online audio teacher

10:32 Making money from creative skills

12:58 Sell through your content

15:59 Content creation is sales

19:09 Sharing information is sharing value

24:58 Selling and creating products

25:44 Joe’s first course

32:15 What happens when you run out of ideas?

33:38 Creating Dueling Mixes with Graham Cochrane

41:23 Rebuilding and remixing

43:54 Home Studio Corner in the future

46:04 Growth is a continuum

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