#61 - Social Entrepreneurship: What It Is and How It’s Changing Business For The Better

Sticky Brand Lab Podcast

In this episode Lori Vajda and Nola Boea sit down with social enterprise founder and CEO Jennifer Moreau, whose mission-driven for-profit company, World For Good, a certified social enterprise selling high-quality, hand-crafted reusable totes, drawstring and messenger bags, explains why she started her business as well as the massive impact it’s making in the world and human trafficking. Learn how you can become a successful and profitable small business social entrepreneur.

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In This Episode You’ll Learn

• Buyers are 80% more likely to trust a business they believe is committed to solving societal issues.
• What is a social entrepreneur?
• How and why social responsibility can be an important component of having a competitive advantage in today’s marketplace.
• Why social responsibility offers a business a differentiator that appeals to specific buyer demographics.

Key points Nola and Lori are sharing in this episode:

(3:37:75) Why a new model of entrepreneurship, one that combines business with improving social and environmental issues, has emerged.

(9:09.90) How human trafficking goes undetected and why there’s a need to bring awareness to the United States.

(12:51.74) The definition of Certified Social Enterprise and how it’s different from a B Corp.

(18:21.19) How a new entrepreneur can establish herself as a mission driven entrepreneur or enterprise business.

Resources

B Impact Assessment: https://app.bimpactassessment.net/get-started/partner/forgoodmovement

SDG Action Manager: https://app.bimpactassessment.net/get-started/partner/floridaforgood-sdg

World Fair Trade Organization Standard: https://wfto.com/sites/default/files/WFTO_Standard_Handbook_November%202020%20digital_72%20medium.pdf

Jennifer Linkedin: https://www.linkedin.com/in/jennifer-moreau-1944a47b/

Jennifer Facebook: https://www.facebook.com/jenniferlynn.moreau/

World For Good Website: https://worldforgood.com/

World For Good Linkedin: https://www.linkedin.com/company/56187044

World For Good Facebook: https://www.facebook.com/World4Good/

World For Good Insta: https://www.instagram.com/worldforgood/

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This episode was supported by Be-YOU-nique. https://www.stickybrandlab.com/be-you-nique.html

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