133: How to Promote Your Business Locally: 5 Tactics to Use in 2023

Sticky Brand Lab Podcast

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!
If you don’t have money to spare but do want some budget friendly ideas, well, you’ve come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales.
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In This Episode You’ll Learn

• How these creative ideas can get you on local TV and radio
• Tips for increasing engagement at the local level
• Why organic traffic is more effective, even though paid advertising might yield quicker results
• Why business owners need to embrace DIY marketing.

Key points Lori and Nola are sharing in this episode:
(03:43:13) Five benefits of local promotion you might not have considered.
(05:47:91) Three costly mistakes to avoid when using paid promotion in 2023.
(08:41:57) Customers who come to you through organic channels, are more likely to be members of your ideal audience for one simple reason.
(10:52:20) Our five free or low-cost ways to build a steady stream of traffic to your business, including local traffic
(15:02:22) Creative DIY tips for getting press coverage on a local level
Resources

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Podcast Transcript