Marketing Part 2 - Gift Certificates - Imagery

Steve Saporito Education

So now we're going to talk imagery on the gift certificates and future sales. Raheel's given me a couple of his gift certificates and this was the first one that he designed and did, and he sent it to me a few days ago and I said to him, I don't like that one and I don't like the middle one.
I don't like this one. He goes, but you approved it. I said, but back then, Raheel, we had nothing to work with. You weren't shooting for emotion, you weren't shooting we didn't have anything to work with.
So, yes, we approved it, knowing that we're going to have to have to update it. So things that I look for, I love to have something that sort of is a bit artistic, a bit different, that catches people's eye, which the mask thing does.
Sometimes shooting half a face or something does that too. Even though when we do that, a lot of people do buy it. So when you do that artistic type thing where you're only like shooting half a face or just an eyelash, people love it.
There are people that love it and buy it. But then what happens in the minds of the clients are it lifts your credibility up and they tend to like the other stuff more because of that, even though they don't buy it.

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