Marketing - You Must Have a Vision

Stay Hungry - Marketing Podcast

It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this can pose.

KEY TAKEAWAYS

• Having a vision is separate to a goal. It’s not about the destination but about the journey.
  
• Start your day with intent and write your non-negotiables; what do you want to get out of that day? People go round in circles because they have no vision to guide them.
  
• If you’re clear on your vision, then you can be clear about the things you shouldn’t and won’t be doing.
  
• If you start your business and you aren’t well connected, then traditional networking is a great way to get started and learn how to communicate and make connections in your industry
  
• No one likes feeling 'discomfort' and this is why people and businesses can give up too easily. You have to learn and have the bravery to push past this point of difficulty.
  
• You don’t learn your biggest lessons from your wins, they come from your losses. It’s ok to get it wrong and fail, what's important is what you take from it to grow and build success.

• When looking to take on your first recruit, ask yourself two questions, what do you hate doing and what will make the ‘ship go faster’? That will tell you what position to hire for first.

• Never have more than two call to actions on your websites; it dilutes your message and confuses people.

• The hot pen technique is to simply imagine where you would ideally want to be in life in three years time, set a timer for 15 minutes and put that down on pen and paper. The only rule is the pen can’t leave the piece of paper!

• Helping people is a good thing to do but you have to take a step back sometimes and analyse if it is the right thing to do, for them, for you and for your family and business too.

• Covid and lockdowns allowed many people to re-evaluate their situations, Joel and Andy weren’t immune to this. It made them realise everything they had and what mattered to them and their families the most.

BEST MOMENTS

“Your vision can’t be right if it’s forcing you to do so much that you dislike”

“As a business owner, your personal vision and your business vision need to knit together”

“All forms of networking are always going to be important, but you’ve got to be selective with all of them”

“I used to have a real fear of failure and I taught myself there’s no such thing”

EPISODE RESOURCES

Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar

VALUABLE RESOURCES

The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

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