Expert Session: Paid YouTube Strategy with Malin Wijenayake

Stacking Growth | The B2B Go-to-Market Podcast

Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy!

Through the session, they covered:

• tools for measuring impact
• most efficient targeting options for each ad type
• options for developing ad creative
• successful examples of current ads
• benchmark metric goals and examples
  ...and more!

If you want to watch the full video, you can access it here on our YouTube page.

And, if you enjoy these sessions, make sure you mark your calendars for what's coming in Q4: B2B Marketing Roundtable w/ Refine Labs —a live, three-part series to help you fine-tune your 2025 strategy and make the most of your paid media. Our CEO, Megan Bowen, VP of Marketing, Evan Hughes, and other Refine Labs experts will be talking through the practical stuff that really matters when it comes to your 2025 plan.

Here’s what we’ll cover:

October Session: Goal Setting for 2025 – How to plan for success without locking yourself into something rigid.

November Session: Paid Media Efficiency – How to stop overspending and get more from your budget.

December Session: Driving Real Change in Your Go-to-Market – How large organizations can make impactful, lasting changes.