494: "What Else, Who Else?" Jeffrey Gitomer, Go LIVE!
Manage episode 434183627 series 3593126
Jason Hartman talks with the author of 17 great books, Jeffrey Gitomer. Jeffrey's latest book, Go Live!, is a salute to mastering the virtual world and exuding comfort on video. If you don't master virtual and you don't master video, someone else will. Jeffery, the self-branded 'king of sales,' gives top tips from his book on how to be a thought leader and show it on 'film.'
Books:
Go Live!: Turn Virtual Connections into Paying Customers
Key Takeaways:
[2:45] Self-branded 'king of sales.'
[3:15] I don't teach people how to sell; I teach them why others buy.
[6:30] "Anything I tell you today will just be a review." -Gitomer jokes about NYC Sales People
[10:10] Coach yourself. Film yourself and critique it.
[15:00] Jeff describes the creative ways in which you can build a virtual sales call that's effective.
[17:15] How can you use humor in video? "At the end of humor is the height of listening." -Gitomer
[22:30] Creativity is a science. "What else? Who else?"
[25:15] If you don't love what you do, you can change jobs.
Websites:
1-800-HARTMAN
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