This Week in eCommerce: The Current State of eCommerce Subscriptions

Southern Fried eCommerce

Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by partner manager and subscription expert, Casey Coughlin of Recharge. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.
We start this week's podcast by discussing Recharge and how their business helps surprise and delight customers with their subscription offerings. We dive into the businesses that are doing well and some that potentially Jay and Emily might purchase from. (A candle subscription? Count us in.) Next, they dive into the 3 trends that will help brands stay on top of eCommerce: Influencer Marketing, Personalization, and AI/Automation. Finally, they tackle users beginning to unsubscribe from their services and what businesses can do to keep that retention up!
Here is a rundown of our most recent blog posts at EYStudios. These are:

• Client Spotlight: McFarlane Toys Store
• Southern Fried eCommerce Episode 28 Recap
• Why eCommerce is Moving To An Omnichannel Approach

Here are the articles we discuss this week:

• The Great Unsubscribe by Pamela Danziger
• 3 Trends to Understand to Stay on Top of eCommerce by Bharat Kanodia

We're continuing Omnichannel month at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!
Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.
In addition, we are offering an Omnichannel webinar to help businesses make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.
Here are some resource links from Recharge:

• The State of Subscription Commerce
• Succeed With Subscriptions
• Community Portal

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.