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เนื้อหาจัดทำโดย Sodajerker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Sodajerker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 279 - The Edge
Manage episode 458857103 series 30627
เนื้อหาจัดทำโดย Sodajerker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Sodajerker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
U2's The Edge joins Simon and Brian to discuss the 20th anniversary reissue of the band's acclaimed record How to Dismantle an Atomic Bomb, and its new ‘shadow album’ How to Re-Assemble an Atomic Bomb. The celebrated guitarist and sonic architect offers deep insights into the band's dynamic and their dedication to collaboration.
288 ตอน
Manage episode 458857103 series 30627
เนื้อหาจัดทำโดย Sodajerker เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Sodajerker หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
U2's The Edge joins Simon and Brian to discuss the 20th anniversary reissue of the band's acclaimed record How to Dismantle an Atomic Bomb, and its new ‘shadow album’ How to Re-Assemble an Atomic Bomb. The celebrated guitarist and sonic architect offers deep insights into the band's dynamic and their dedication to collaboration.
288 ตอน
ทุกตอน
×Bastille 's Dan Smith talks with Sodajerker about his new concept album, Ampersand . The conversation delves into the fascinating stories of historical figures and fictional characters that influenced his writing, as well as the personal connections that shape his music.
U2 's The Edge joins Simon and Brian to discuss the 20th anniversary reissue of the band's acclaimed record How to Dismantle an Atomic Bomb , and its new ‘shadow album’ How to Re-Assemble an Atomic Bomb . The celebrated guitarist and sonic architect offers deep insights into the band's dynamic and their dedication to collaboration.…
Graham Coxon and Rose Elinor Dougall of The WAEVE delve into the creation of their sophomore album City Lights , a listening experience filled with sharp musical edges and a deep sense of urgency. The conversation explores their collaboration with producer James Ford, and the thematic undercurrents of their work, from the city's dark underbelly to the intimacy of family life.…
Boy George , the charismatic frontman of Culture Club, meets Simon and Brian in London to discuss his prolific songwriting and creative life. In this vibrant conversation, George talks about his recent collaborations with Peter Murphy and Dark Globe, his diverse influences, and the creative freedom he's found in reimagining his classic hits.…
Versatile singer-songwriter and producer Joan As Police Woman talks about her latest record Lemons, Limes and Orchids . During the conversation, Joan shares practical advice about taking writing workshops, creating artificial deadlines, and penning songs while riding her bicycle. She also reflects on why mentorship holds a special place in her life, and the influence of artists like Rufus Wainwright and Damon Albarn, whose work inspires her to push creative boundaries.…
Snow Patrol's Gary Lightbody and Johnny McDaid discuss the creative process behind the band's new record The Forest is the Path , which ventures into new territories musically and lyrically. The pair talk about the influence of literary greats like Seamus Heaney, their collaboration with producer Fraser T. Smith, and the liberating experience of writing music without constraints.…
Nada Surf's Matthew Caws talks about the band's latest record Moon Mirror and his songwriting process through the years. The singer and guitarist shares his routine of writing before his inner critic wakes up, how recording ‘fictionalises’ an idea, the importance of small moments of encouragement and validation, and the musical epiphanies he experienced growing up in New York.…
Kate Nash discusses her latest record 9 Sad Symphonies and the challenges of being a creative artist in the contemporary music industries. Among other insights, the singer-songwriter and actress talks about the importance of mental health, the power of meaningful collaboration, and her unlikely friendship with actor Danny Dyer.…
Will Young tells Simon and Brian about the writing of his new record Light It Up and the various collaborations that made it possible. In this lively conversation, the singer-songwriter, actor and writer reveals that he doesn't always need to have an emotional connection to his material in order to do justice to it, and explains why it's essential to enjoy the creative process.…
Bat for Lashes (aka Natasha Khan) joins Sodajerker for a conversation about her absorbing new record The Dream of Delphi , which deals with the experience of becoming a mother during the pandemic. The multi-disciplinary artist discusses her approach to composition through improvisation, how she relates creatively to her environment, and the inspiration she draws from the movies of the 1980s.…
Sheryl Crow sits down with Simon and Brian in London to discuss her latest record Evolution and her timeless catalogue of hits. The nine-time Grammy winner reflects on the influence of her musical parents, how social issues find their way into her songs, and the power of writing on the back porch.
Pop superstar Camila Cabello tells Simon and Brian about the writing of her new record C,XOXO . The singer and songwriter discusses the creation of a provocative alter ego for the album, writing with Auto-Tune, collaborating with featured guests like Drake, Playboi Carti and Lil Nas X, and situating her work within the vibrant culture of Miami.…
Folk-rock pioneer and guitar maestro Richard Thompson joins Sodajerker to discuss the artistic process behind his excellent new record Ship to Shore . In this in-depth conversation, the guitar slinging virtuoso talks about making efficient creative decisions, reliving the old songs on stage, and sharing his musical knowledge through his songwriting camp.…
Brian and Michael D'Addario of The Lemon Twigs chat with Sodajerker about writing and producing their new record A Dream Is All We Know . The multi-talented brothers describe the challenges of working together, the art of recording on tape, and avoiding 'demo-itis'.
Kings of Leon's Caleb and Jared Followill talk about the writing of the band's new record Can We Please Have Fun and their creative process. In this wide-ranging conversation, the brothers discuss such topics as journalling, working intuitively, making accessible music, and being songwriting vampires.…
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