Chinese Language Day - The Social Media Podcast

socialmediapodcast

Player FM - Internet Radio Done Right

เพิ่มแล้วเมื่อ sevenปีที่ผ่านมา

เนื้อหาจัดทำโดย The Social Media Podcast with Simon Scholes and Simon Scholes เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Social Media Podcast with Simon Scholes and Simon Scholes หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

13 วันที่แล้ว1:14:43

ลิสต์เล่นในภายหลัง

ลิสต์

ถูกใจ

ที่ถูกใจแล้ว

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying mathematical concepts that power modern machine learning, to help everyone grasp this technology impacting our lives–even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

4 ปีที่แล้ว 6:04

MP3•หน้าโฮมของตอน

Today is #chineselanguageday.....The problem with a lot of marketing these days is that it’s not laser targeted and is far too broad. I use The analytics on all social media channels to check my demographics because it gives me a visual representation of where my followers are geographically. I can then run targeting to followers from specific areas, and make sure that the content is relevant and valuable for those followers. Even better than that you could even run content that’s so targeted to your biggest audience that the language you use on it is native to that country so you’re truly speaking to them as a target customer. Never underestimate the power of actually talking directly to someone where they are. ⁣

497 ตอน

#Business #Social Media #Simon Scholes #Social Media Podcast With Simon Scholes

socialmediapodcast

Chinese Language Day - The Social Media Podcast

socialmediapodcast

published 4 ปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

497 ตอน

#Business #Social Media #Simon Scholes #Social Media Podcast With Simon Scholes

ทุกตอน

socialmediapodcast

1
Independent Bookstore Day - The Social Media Podcast 6:46

4 yearsที่แล้ว6:46

6:46

ARE YOU BLOGGING YET? So, when did you last write a blog for your brand or business? When looking at taking your brand from being known locally to nationally and really using the “How to 9 x your social media” you need a content plan, because one of the ways you'll take your brand up a gear is by being consistent in your marketing messages week on week and most importantly being regular with your content. The gateway to being regular with your content is the blog, and your plan can help with this, tying your weekly content in with events, subjects that are relevant to your audience at the specific time of year. The blog WILL help you create so much more than just the one written piece of content. It WILL help you with a structure for regular long-form video content on the subject matter be it live or recorded. It WILL help you create memes, short-form video, podcasts, etc. All these can be used across multiple social media channels where your audience is, and help you really start to speak to people you'd never normally be in front of. So, when you think about wanting to take your brand to the next level, start creating, begin with a blog, and always refer back to your plan so your weekly content is on brand and most importantly not giving out a confusing or different message across platforms. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
The Sun Is Here - The Social Media Podcast 6:55

4 yearsที่แล้ว6:55

6:55

YES......Tomorrow is April 24th and it's going to be the warmest weekend of the year so far....a chance to relax, put up your feet outside and do nothing....or is it. The thing is, social media NEVER switches off, so my suggestion to all my clients and you as a small brand or business is to be sure you're ready to hit social media when you're need. In other words, switch on those notifications so you can respond to messages, DM's etc. etc. either good or bad. Nothing worse than someone festering on a complaint for 3 / 4 days before you get back to them because you switch off on a weekend. You're a small business, you cannot afford the potentially bad publicity that could bring you as a brand.…

socialmediapodcast

1
World Creativity Day - The Social Media Podcast 10:26

4 yearsที่แล้ว10:26

10:26

It’s world creativity day so I want to see you use this as an opportunity to start training that muscle. You see. OK, not everyone can film or draw stuff for their content, but, you can come up with great ideas. Not at first perhaps but creativity is like a muscle, the more you use it the stronger the ideas become. Keep pushing yourself to put content out, and stop worrying about perfection. The creativity will come. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
Chinese Language Day - The Social Media Podcast 6:04

4 yearsที่แล้ว6:04

6:04

socialmediapodcast

1
Pinata Day - The Social Media Podcast 7:22

4 yearsที่แล้ว7:22

7:22

Today is #pinataday if you’re in a businesses marketing department we feel we have to hit everything, every single day, especially when it comes to social media. The biggest difficulty for most places is actually connected to social media spend. Don’t get me wrong, I talk about FREE content all the time and doing as much as you can with content to put out your value organically. However, there comes a point that you have to also think seriously about your sales messages, and this is where actually speaking to a professional to help is a good idea. I was actually speaking to a business this morning about their content or lack there of and they mentioned how they’d used Facebook ad’s but they hadn’t worked so they stopped using them. As I pointed out, it’s not the ad’s that didn’t work they just didn’t do them right. Even their content was ok, but, unless you’ve taken the time to actually learn how to niche down your audience the right way on your content then the chances are it will be a total waste of cash. For example they had no idea they could go as narrow as literally advertise one item they sold to one type of person and then another add to another type of person. Also, they had no idea they could pay for advertising on the likes of Spotify as a national business rather than just on local radio, and probably for about the same cost. There’s so much more to ad spend then I can fit into this small piece, but, when it comes to not only creating the content to sell but also the actually setting up the adverts, if you don’t have the time to learn properly, don’t guess at it, get a professional in to help you. So next time your having that tug of war in work about if you should or shouldn’t be spending money, the answer is if it’s not worked in the past, it’s more likely you’ve messed up than the platform doesn’t work, so get it done right by someone who knows. ⁣ Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
How Do You Listen To This Podcast - The Social Media Podcast 6:13

4 yearsที่แล้ว6:13

6:13

How Do You Listen To This Podcast - The Social Media Podcast by Simon Scholes

socialmediapodcast

1
Listener Q&A - The Social Media Podcast 12:00

4 yearsที่แล้ว12:00

12:00

Listener Q&A - The Social Media Podcast by Simon Scholes

socialmediapodcast

1
You're Going To Fail - The Social Media Podcast 9:43

4 yearsที่แล้ว9:43

9:43

YOU ARE GOING TO FAIL The question is though, are you going to give up. The fact of the matter is, you will fail to create viral content with every single post you ever put out, in fact, the chances are you may never create what you consider to be a viral post.....however, if you stop worrying about the vanity metrics and start worrying about connecting with a community who care about what you've got to say you're more likely to win as a brand or business. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
How much planning do you do - The Social Media Podcast 5:55

4 yearsที่แล้ว5:55

5:55

OH CRAP!!!! How often do you say those words when you realise it’s Monday, you’ve nothing planned for your marketing content and you’ve not posted anything on social media for a few weeks, so then you end up posting something on instagram, then something different on twitter and a video on youtube about a totally different subject matter again. You cannot approach marketing in a scattergun approach. Look at what the big brands do with their marketing, and understand that what they’re doing will work for you, just maybe needs a little modification as they already have a name and followers, you on the other hand may not, YET, but that can be built on. Planning is so important for all marketing and I want to keep re-iterating this point this week to keep you on track with it. So, if you want to discuss your marketing plan for the rest of the year, drop me a line (link in my profile) Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
Are You Ready For The Weekend - The Social Media Podcast 7:07

4 yearsที่แล้ว7:07

7:07

We all know my usually feeling about social media on a weekend.....it doesn't work a five day week, it's on consistently. So, I want you to take one simple step this weekend, as I know many of you still don't post anything and switch off on friday night at 5pm....so this weekend, turn the notifications on, on your social media platforms, so at least when someone DM's or messages or mentions you or your brand on social media you're able to respond quickly and efficiently and fight those potential fires as well. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
Get Your Short Form Content Right - The Social Media Podcast 7:52

4 yearsที่แล้ว7:52

7:52

So, today is #pygmyhippoday so I wanted to use this as a chance to celebrate short form content. Now as the owner of a visual marketing agency I'd much rather people came to us to get this kind of thing created, it's usually a bit nicer in it's looks and wants to hit a bit harder, and especially when it's short form content like Instagram Reels which so many people get wrong, especially those people who say they're "EXPERTS". If I could give one major tip, it'd be to get the positioning of your writing correct on a reel so people can see it in gallery view as well as on the reels aspect of the app.…

socialmediapodcast

1
Talk To Your Community - The Social Media Podcast 12:21

4 yearsที่แล้ว12:21

12:21

It's #beerday and I know a number of people are looking forward to the opportunity to spend some face to face time with friends in beer gardens when they re-open. However, as nice as it will be to be able to actually spend time with friends this way, have you considered reaching out to your friends, or even your online business community to check in on everyone and see how they are? We're now well over 12 months into this craziness, and a lot of businesses and brands and people are struggling. Go through your community and reach out in the DM's and just ask how they're getting on? It's something we often forget to do, but, being human and social on social media might just be the reach out someone needs right now in these immensely difficult times. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
Happy Easter - The Social Media Podcast 5:09

4 yearsที่แล้ว5:09

5:09

#HAPPYEASTER I hope you’re having a lovely Sunday staying safe. We’ve done an Easter egg hunt on houseparty and now we’re relaxing. So, what’s today’s content all about. Well, don’t forget your audience on national or more so global holidays. Wish them a happy time, don’t forget they’ll also be celebrating them, and just like you’d wish your friends a happy Christmas etc. this is your tribe so don’t forget them. Also, remember, there’s more than just Christian holidays as well. It’s not suggesting you need to go religiously mad posting every single saints day etc. etc. just don’t forget people celebrate different things on different days. Now, go find your eggs for today and let’s hope for a fresh beginning very soon indeed.…

socialmediapodcast

1
DIY Day - The Social Media Podcast 9:17

4 yearsที่แล้ว9:17

9:17

It's DIY Day and time to go through the "how to 9 x your social media process at light speed so that you're able to understand how easy it is to create content for your brand....for FREE, my second favourite four letter word in the entire world. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…

socialmediapodcast

1
It's Not A Science - The Social Media Podcast 16:08

4 yearsที่แล้ว16:08

16:08

Too many people try to make everything a science in this day and age, including social media usage for business. Don't get me wrong, when it comes to understanding an avatar, or create paid for campaigns etc. there are elements of social media that are more difficult to understand at first. However, the basic rules for organic growth will always exist, be consistent, be patient, give value. If you can do these three things understanding who your audience is etc. then you'll be making content your community wants to see and you'll grow. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram - http://www.instagram.com/howto9xyoursocialmedia ★ Facebook - https://www.facebook.com/perceptionstudiosuk ► Facebook Group - https://www.facebook.com/groups/howto9xyoursocialmedia ★ Website - http://www.perceptionstudios.co.uk ★ LinkedIn - https://www.linkedin.com/in/simonpscholes/ ► My book - https://amzn.to/39E6Kfl The Kit I'm Using: ► Andoer 550k Ring Light - https://amzn.to/3cIizTg ★ Neewer USB Microphone - https://amzn.to/3ePcmXA ► Senheiser Memory Mic - https://amzn.to/2xjp9Az ★ Gyvazla 3.5mm Lavalier Lapel Phone & Android - https://amzn.to/2zHG8gL ► Softbox Lighting - https://amzn.to/3dnyfvU Software I use: ★ Streamyard: https://streamyard.com?pal=6057893237882880 ► Tailwind: https://bit.ly/2VJmU2G ★ REV: https://www.rev.com/blog/coupon?ref=simonscholes ► Epidemic Sound: https://www.epidemicsound.com/referral/iqvm60/…