Social media marketing falis most of the time. Yes! You heard it correct. It fails because of lack of understanding of social media environment. As we cannot clean ourselves in washing machine, similarly, we cannot use social media marketing like print media or radio. Each social media platform has a very different environment and content. Brand needs to create content (that are ads sometimes) that matches the platform. Listen to this podcast to know ~ how social media marketing fails most of the time, with a food for thought, to use it for your benefit.