ParalympicsGB: How sport and social have a societal impact

Social Creatures

There are some events that feel made for social media. The Paralympics are undoubtedly one of them.

But beyond the thrill of event, the victories and the losses, ParalympicsGB is a social account making huge inroads to change the perception and visibility of disabled athletes, and disability in general, right across society. With the largest social media following amongst international Paralympic social media accounts, we are delighted to hear from Kevin Crowe who is at the helm of the ParalympicsGB social accounts.

We also hear from our social media agony aunt Stacey, who helps a growing business weigh up multiple social media accounts. You can write to Stacey with your own dilemma on [e-mail], and see what our British Paralympians are up to using @ParalympicsGB and @ParalympicsGB_Official for Instagram