#50 Eisberg Wine: doubling capacity & dealcoholisation

Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker

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SHOW QUOTES

“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”

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SHOW SUMMARY

Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle.
We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.

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WE CHAT ABOUT

2:28 The Eisberg story

4:17 Dan's story

6:23 Why is good low/no wine so hard to find

10:03 Doubling capacity

12:04 What is dealcoholisation?

13:47 The Eisberg range

22:42 Bestsellers

25:01 How to enjoy alcohol-free red wine

28:08 Alcohol-free in Germany

33:39 What's next for Eisberg?

36:00 The role of customer feedback

39:34 The BBQ-Q

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EISBERG WINES // @EISBERGWINE // @DANHARWOODWINE

Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.
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WE ALSO TALK ABOUT:
Athletic Brewing*

Lucky Saint*

Ish Daiquiri*

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1. Coming up... (00:00:00)

2. The Eisberg story (00:02:28)

3. Dan's story (00:04:17)

4. Why is good low/no wine so hard to find (00:06:23)

5. Doubling capacity (00:10:03)

6. What is dealcoholisation? (00:12:04)

7. The Eisberg range (00:13:47)

8. Bestsellers (00:22:42)

9. How to enjoy alcohol-free red wine (00:25:01)

10. Alcohol-free in Germany (00:28:08)

11. What's next for Eisberg? (00:33:39)

12. The role of customer feedback (00:36:00)

13. The BBQ-Q (00:39:34)