E182 Cheryl Burgess: when preparation meets opportunity! Starting a Pilates business

So You Want to Start a Business with Ingrid Thompson

In this episode we meet Cheryl Burgess.

Cheryl and her husband Adrian now run a multi business operation. This is a business started in 2012 when they wanted to buy a Pilates reformer for personal use at home.

Finding a supplier overseas was easy EXCEPT! instead of buying 1 reformer - the minimum order was for 10 reformers !!

And that’s how it started. They pre sold the other 9 Pilates reformers before they even arrived in Sydney.

The first growth step was to include commercial use Pilates equipment – something they wish they had moved into earlier than they did!

Haven’t we heard this in previous episodes “We wish we’d jumped in sooner/ earlier… trusted that we were on the right track”

They now run a multi business operation, with a large team of people – including family members and locals - and are deeply steeped in the industry and they truly understand what their customers need – from lived experience

This episode is not really about Pilates - although super helpful if you are interested in Pilates or other fitness or allied health

This episode showcases what happens in business “you stay in your lane” as Cheryl says

The integrated businesses work together to support their chosen industry

You can find Cheryl at:

Website: click here

On instagram: click here

Cheryl invite you to email er directly at [e-mail]

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

Understand your Business Financial Savvy:

In just 2 minutes you can take your free personalised Business Financial Health Check to increase your financial safety in business. Are you ready to discover your score?

Click here for Your Business Financial Health Check

My guess is you are listening to these podcasts because .....

... you are a business owner and you really want to build and grow a successful business - whatever this means to you.

You want to

• feel more confident when it comes to the money side of business.
• make business decisions using reliable information
• understand the numbers
• use the facts & data as well as your "gut feel."

… ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.

There are 2 ways you can access all my best material:

Read my book! It is a Business 101 and can answer pretty much all your business questions.

This book is designed to help you build your business - whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.

The book is your step by step guide to building a business smarter and faster.

"So You Want to Start a Business"

Order your copy now from Booktopia, Amazon or Book Depository

It’s so exciting to be sharing it with you.

If you prefer the kindle Head straight to Amazon

Happy reading!

AND

I regularly run webinars on a range of money related topics:

• Managing Cash Flow so you never run out of money
• Understanding where your money goes - getting those expenses sorted out
• Understanding the Profit First book
• Pricing - getting it right for your studio
• The things you need to know before signing a commercial lease
• How to make more money
• ... and many other topics

If you’d like the replay of any of these recent webinars, please email me [e-mail] and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

Truly, I'm always keen to hear from you. Please send me an email [e-mail]

I personally answer all my own emails 😊