Branding With Heart: Amber Duffney's No-BS Guide

Smarter Online Business - Tech, Tools & Truths for Websites that Sell

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Today’s episode is packed with insight and heart—and it’s one I think you’ll really connect with. I sat down with Amber Duffney, a brand designer and strategis. She helps her clients create brands that don’t just look good—they feel aligned, stand out, and position them as the only choice for their dream clients.

Amber brings a unique blend of creativity, strategy, and lived experience as a homeschooling mom and business owner with ADHD. We dive into what authentic marketing really means, how to avoid common branding mistakes, and why copying what others are doing just doesn’t cut it.

If you’ve ever wondered how to build a brand that’s a true reflection of you—not a carbon copy—this episode is for you.

Mentioned Resources:

Amber's Quick Mini Brand Audit
A quick Mini Brand Audit to help find out if your brand is making the right impression, and pinpoint areas that are working and ones that aren’t.

Connect with Amber

Facebook - Facebook.com/aduffney23
Instagram - Instagram.com/empowerher_designs
Website - empowerherdesigns.com

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บท

1. Branding With Heart: Amber Duffney's No-BS Guide (00:00:00)

2. Meet Brand Strategist Amber Duffney (00:00:33)

3. Amber's Journey to Brand Design (00:02:36)

4. What Authentic Marketing Really Means (00:07:16)

5. Building a Magnetic Brand Ecosystem (00:12:51)

6. Finding Your Unique Brand Voice (00:19:11)

7. Common Branding Mistakes to Avoid (00:22:31)

8. Final Thoughts and Resources (00:28:29)