Communicating with International Audiences with Daniel Marin

Smart Talk Series

Soccer brings together people of all cultures around the world. With a large audience that comes from so many backgrounds, how do you best communicate with each? Tune in to an engaging conversation with the Executive Director of Public Relations for the FIFA World Cup 2026™ Daniel "Danny" Marin about how to communicate with an international IQ.
About Danny:
Daniel Marin is the Executive Director of Public Relations for the FIFA World Cup 2026™ where he leads all communications strategies for what will be the biggest sporting event in history. For two decades Daniel has held a range of comms roles within some of the biggest brands around, from UPS to Netflix, and most recently led communications for Amazon’s Prime Video division across Latin America, Canada, Australia & New Zealand. He’s a native of Miami, FL where he currently resides, and holds an MBA from Florida International University.
Connect with Danny on LinkedIn.
Topics covered:
- PR for the world's most popular sport
- Managing external communications
- The importance of incorporating both English and Spanish languages in communications
- Communicating with diverse cultural groups
- Internal vs. external communications
Resources mentioned:
- Junior Intern Emilia speaking ASL
- FIFA World Cup
- “Smart Talk: Public Relations Essentials All Pros Should Know”
- MVW Communications