SPM #510: You Don't Need Multi-Units w/ Perry from Famous Pizza

Smart Pizza Marketing Podcast

Perry Anastasakis, owner of Famous Pizza in Bethel, Connecticut, shares his journey in the pizza business. He discusses how his family started the business and the challenges they faced in the early years. Periannis explains how his background in accounting and corporate experience helped him improve the business.

Chapters:

00:00 Introduction and Background

05:27 Transition to Interview with Perry

05:56 Perry's Background and Family Business

08:18 The Importance of Numbers in the Pizza Business

11:40 Transition to Downsizing and Menu Changes

12:09 Downsizing and Menu Transformation

14:29 Benefits of Downsizing and Menu Simplification

16:26 Customer Expectations and Pricing

19:16 Importance of Visuals in Marketing

22:28 Website and Online Ordering

23:53 Phone Answering Service and Online Ordering

26:15 Email Marketing and Surveys

29:04 Follow-up Emails and Reviews

32:38 Working with Family

35:04 Finding Happiness in the Business

41:39 Conclusion and Contact Information

43:34 Using Social Media Platforms

44:28 Website and Social Media

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Gear Used for this:

Cannon g7x: https://amzn.to/2TaMJql

Cannon Rebel t6ii: https://amzn.to/31r2yhg

At2020 microphone: https://amzn.to/3jhh1lM

Ring Light: https://amzn.to/34eMPUr

Scarlett mixer: https://amzn.to/3m1fNNx

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