7 - Know Your Time Zones
Manage episode 444186079 series 3603753
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact.
Episode Time Stamps:
00:00 - Introduction to Global Communications Teams
04:45 - Identifying the Right Time to Hire
10:28 - Hiring the Right People for the Market
16:05 - Managing Teams Across Time Zones
21:46 - Building Trust and Cultural Understanding
27:28 - Best Practices for HQ and Regional Teams
35:54 - Navigating Global Messaging and Localization
42:08 - Personal Stories and Lessons Learned
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