A Brother’s Tribute: Luca + Danni

Small Business Stories

Hear Fred Magnanimi’s touching story of how he channeled grief to build Luca + Danni. A company that helps people express and share their own stories through jewelry.

Fred is the Founder and CEO of Luca + Danni, a jewelry company based in Rhode Island. Fred quit his investment banking job to found Luca + Danni as a tribute to his brother Danny, who had recently passed away. In this episode you'll learn about the jewelry business, the importance of talking to your customers, why Fred much prefers the term Founder to CEO and how the memory of his father and brother help guide him.

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